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Building Strong Brands: David A. Aaker
(Hardcover, 1995)
Condition: Very Good
Seller Comments: Very Good / Very Good Jacket. Aaker (marketing, Univ. of California-... More info...
$20.48  |
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Selling: Building Partnerships: Barton A. Weitz, John F. Tanner, Stephen Bryon Castleberry
(Hardcover, 2003)
Condition: Very Good
Seller Comments: Minimal noations/ highlighting present. Selling: Building Partnerships,... More info...
$28.70 |
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Strategic Marketing Management: Meeting the Global Marketing Challenge: Carol H. Anderson, Julian Vincze
(Hardcover, 2003)
Condition: Like New
Seller Comments: Book Description Emphasizing change and innovation in the 21st century,... More info...
$83.99 |
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The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing: Emanuel Rosen
(Hardcover, 2000)
Condition: Brand New
Seller Comments: The Palm Pilot. The novel Cold Mountain. The iMac. Hotmail. FedEx. The... More info...
$16.45 |
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The Greatest Networker in the World: John Milton Fogg
(Paperback, 1997)
Condition: Like New
Seller Comments: As new condition More info...
$11.66 |
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers: Geoffrey A. Moore
(Paperback, 1999)
Condition: Very Good
Seller Comments: Very Good + - Author Geoffrey Moore makes the case that high-tech products... More info...
$12.32 |
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The Passion of Alice: Stephanie Grant
(Paperback, 1996)
Condition: Very Good
Seller Comments: PW: Grant's debut revolves around the self-destructive patients at an... More info...
$11.00 |
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Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care: Charles D. Schewe, Geoffrey Meredith, Janice Karlovich
(Hardcover, 2001)
Condition: Very Good
Seller Comments: Slight edgewear More info...
$17.73 |
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The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life: Faith Popcorn
(Hardcover, 1991)
Condition: Like New
Seller Comments: As new condition More info...
$9.30 |
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The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life: Faith Popcorn
(Paperback, 1992)
Condition: Very Good
Seller Comments: From Publishers Weekly Marketing consultant Popcorn is in the business of... More info...
$11.68 |
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Brand Warfare: 10 Rules for Building the Killer Brand Lessons for New and Old Economy Players: David F. D'Alessandro, Michele Owens
(Hardcover, 2001)
Condition: Like New
Seller Comments: Powerful lessons on how to build and sustain your own "killer brand". As... More info...
$20.52 |
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Dictionary Of Marketing: P. H. Collin
(Paperback, 2004)
Condition: Very Good
Seller Comments: Book Description - From market research and packaging to TV advertising... More info...
$9.36 |
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Exploring Marketing Research: William G. Zikmund
(Hardcover, 1994)
Condition: Very Good
Seller Comments: Book Description - This comprehensive, practical, and extremely... More info...
$10.39 |
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From Altoids To Zima: The Surprising Stories Behind 125 Brand Names: Evan Morris
(Paperback, 2004)
Condition: Like New
Seller Comments: From Publishers Weekly - Once upon a time, naming a product was as simple... More info...
$10.20 |
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Principles of Service Marketing and Management: Christopher H. Lovelock, Lauren K. Wright
(Hardcover, 1999)
Condition: Very Good
Seller Comments: From the Back Cover This clear, accessible book presents an integrated... More info...
$55.48 |
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Cool Brand Leaders: An Insight Into Britain's Coolest Brands 2004
(Paperback, 2004)
Condition: Like New
Seller Comments: Book Description Cool Brand Leaders are brands that have become extremely... More info...
$22.95 |
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Internet Marketing: Integrating Online and Offline Strategies: Mary Lou Roberts
(Paperback, 2002)
Condition: Very Good
Seller Comments: Book Description Internet Marketing: Integrating Online and Offline... More info...
$85.00 |
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Don't Go Shopping for Hair Care Products Without Me: Over 2,000 Brand Name Products Reviewed Plus the Latest Hair Care Information: Paula Begoun
(Paperback, 1995)
Condition: Very Good
Seller Comments: Book Description With thousands of hair care products on supermarket,... More info...
$6.99 |
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Women's Market Handbook: Understanding and Reaching Today's Most Powerful Consumer Group: Carol Nelson
(Hardcover, 1994)
Condition: Like New
Seller Comments: From Booklist Many decades ago, Sigmund Freud wisely asked, "What do women... More info...
$18.99 |
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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits: Garth Hallberg
(Hardcover, 1995)
Condition: Like New
Seller Comments: A new conceptual approach to marketing practice from the vice president at... More info...
$18.66 |
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